The proof is in the numbers
Why Google Ads brings in enrolments
62%
of website traffic is attributed to digital ads in a Novaflow School campaigns
90 days
Enrolment Guarantee or we continue advertising at no cost to you
$$
Every spare seat in your School is costing you over $20,000 in lost funding
Skyrocket your enrolments with Google Ads
Google Ads for Schools, Colleges, ELC’s and Universities that generate enrolment enquiries not just clicks. If your School is relying on word of mouth, a few Facebook posts, and hope you’re not alone. But families are searching Google every day for Schools like yours. Billboards, newspaper ads and TV commercials used to be the go to, but you can’t track the results!
Google Ads lets you appear above the map listings and organic results at the exact moment families are shortlisting. We build campaigns that turn that attention into tour bookings, applications, and enrolments.
- Keyword & competitor research: know exactly what families are searching
- Location based geo targeting: reach families in your area, not the whole internet
- Negative keyword pruning: zero wasted spend on irrelevant clicks
- Ad copy written in your School's voice and brand: not a generic retail template
- Landing page optimisation: turn clicks into tour bookings & applications
- Google Display Network retargeting: stay visible to warm families. Re-target families across 92% of the internet
what you get
What is included in our Google Ads School campaigns?
When you partner with Novaflow, you gain access to our full suite of Google Ads services all designed exclusively for Schools and Colleges.
Google Ads audit
One of the first things we do for every new school is a full Google Ads audit. We evaluate every significant element of your existing campaigns or map the competitive landscape if you’re starting fresh.
The audit report breaks down exactly what’s working, what isn’t, and what we’d change. You keep the report regardless of whether you proceed with us.
Search Campaign
We build Google Search campaigns targeting the exact queries families type when they’re shortlisting Schools such as “Christian school in [suburb]”, “Kindy enrolments in [area]”, “best high school near me”.
Every campaign uses single-keyword ad groups, negative keyword pruning, and ad copy that sounds like your school: not a generic ad template. We continuously optimise bidding, copy, and targeting to drive more enrolment enquiries from the same budget.
Display and Retargeting
Most families visit your School’s website and leave without enquiring. Google Display retargeting keeps your School visible across 90%+ of the internet; so when a family is ready to act, yours is the School they remember.
We segment retargeting audiences by page visited and intent: a family who viewed the Year 7 enrolments page sees a different ad than one who viewed your Open Day page. Relevance drives action.
Landing Page Optimisation
The best Google Ads campaign wastes money if your landing page doesn’t convert. We review and optimise the pages families land on after clicking your ad ensuring the messaging matches the ad, the CTA is clear, and the path to booking a tour or submitting an application is frictionless.
We also create dedicated campaign landing pages when your existing pages aren’t set up to convert Google Ads traffic effectively.
Novaflow Digital
How our Google Ads service can help grow your enrolments
Campaigns built around your enrolment calendar not a generic funnel
The secret to a successful Google Ads campaign for Schools is more than just appearing on Google. Other agencies set your ads live and leave them. These campaigns never reach their potential.
Consistency is also a big factor in ensuring that you maximise your results.
For example: your current Google Ads might be converting at 1–2% on your enquiry page. That means 98 families leave without getting in touch. We focus obsessively on increasing that number, because the same ad spend, better optimised, gives you dramatically more enrolment applications.
We had one School that was spending $3,000 per month on ad spend. We took over the account and increased results by 62% using only $1,000 ad spend.
What Our Clients Say
Schools we've worked with
FAQs about Paid Search Management
Looking to learn more about our digital marketing services for your business? Browse our FAQs:
Google Ads is a digital marketing strategy that involves online ads that appear at the top of search engine results (Google search). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads. It also covers the Google Display Network including platforms like Youtube, Have you ever looked at a product and then it’s followed you around the internet – that’s Google doing it’s work
With our Google Ads, you can expect a dedicated team of experts who will meticulously review and analyse your campaigns, ensuring that they align with your School’s objectives. Through continuous optimisation, we will fine-tune your advertisements to maximise their effectiveness, reaching the right potential families at the right time.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, Schools can effectively target their audience, generate qualified families, achieve faster results, and enhance their overall online visibility and conversion rates.
