Мarketing solutions

Meta Ads for Schools

Facebook and Instagram campaigns built exclusively for Schools, Colleges, ELC’S and Universities. Reaching parents in your target areas before they start comparing options.
The proof is in the numbers

Stop Guessing. Start Growing

62%

of website traffic is attributed to digital ads in a Novaflow School campaigns

90 days

Enrolment Guarantee or we continue advertising at no cost to you

$$

Every spare seat in your School is costing you over $20,000 in lost funding

Why social media ads?

Your next enrolment is on
their feed right now.

The Schools winning enrolments today aren’t the ones with the best brochures: they’re the ones showing up where families actually spend their time.

Reach families before they start comparing

Most enrolment decisions begin long before a family visits your website. Social (pay per click PPC) ads put your School in front of parents during the discovery phase when brand impressions stick. Meta's advertising tools show a reach of approximately 17.7 million users in Australia.

Every dollar goes to the right postcodes

Target by location, family stage, and interest so your budget reaches parents in your target areas who actually have a child of enrolment age. No waste, no guessing.

Results you can see and improve each month

Cost per enquiry, open day sign-ups, prospectus downloads: real data that shows what's working and lets us make the campaign smarter every single month with a live results dashboard.

How we grow your school

The Enrolment Growth Framework

Audience clarity

We map exactly who you need to reach by year level, catchment zone, and where families are in their decision. No spray-and-pray targeting. Every dollar goes toward the families most likely to enrol.

Creative that converts

Ad copy and creative built to feel unmistakably like your School and in your branding because trust is the currency families transact in. We align every campaign to a real action like tour bookings, open day registrations, or waitlist interest.

Tracking you can defend

Full conversion tracking from the first click. See which campaigns drive enquiries, what's spending without results, and show leadership clear data with no vanity metrics.

What your school gets

What growth looks like

Not sure if Meta Ads is right for your School?

Testimonials

What Our Clients Say

Recommended By School Marketers

Schools we've worked with

FAQs

Frequently Asked Questions

Looking to learn more about our digital marketing services for your business? Browse our FAQs:

Yes, Schools, Colleges, ELC’s and Universities are all we do. We don’t split our attention across hospitality, ecommerce, and real estate. Every campaign we run, every piece of content we write, and every strategy we build is designed around the enrolment journey. That focus means we understand the buying cycle, the internal pressures, and the kind of families you’re trying to reach without needing to be onboarded on the basics

It depends on the service. Google and social ads typically show movement within the first 4 to 8 weeks as campaigns are built, launched, and optimised. SEO and GEO is a longer game meaningful visibility gains come from consistent work over 3 to 6 months. We’re honest about timelines from the start, and every engagement includes reporting so you can see progress clearly rather than waiting for a summary at the end of the year.

Most of our clients do. The gap isn’t effort it’s having the time to implement and optimise campaigns across multiple areas of the School. Your coordinator handles communications, events, marketing, day-to-day content ad we could go on! What they often don’t have is deep campaign strategy, conversion tracking expertise, or senior guidance on what to prioritise with the time to implement all of the campaigns. We work alongside your internal team handling the technical and strategic heavy lifting so your coordinator can focus on what they do best. We value partnership.

After onboarding, where we get across your School, goals, audience, and current setup you get consistent communication. We provide daily account checks, weekly campaign optimisation, and a monthly report with a video walkthrough that’s clear enough to share with your Principal or Business Manager. No chasing for updates, no jargon-heavy PDFs that don’t answer anything. You always know what’s running, what’s performing, and what we’re working on next.

Ready to grow your School's enrolments?