About Bundaberg Christian College

Bundaberg Christian College is a K–12 School in regional Queensland with a strong community reputation but like many regional Schools, they were facing the challenge of filling year levels in a competitive catchment. They needed campaigns that reached the right families, communicated the School’s values clearly, and converted interest into action.

75 enrolment applications. One campaign. One School.

What they were facing

Specific cohorts had gaps that needed targeted campaigns, not blanket awareness advertising.
Previous Meta campaigns were running but not converting: clicks without enquiries or applications.
A key open day needed to be filled with the right families, not just anyone who clicked an ad.
Leadership had no visibility into what was working they just spend figures with no attribution to enrolments.

They are specialists in Schools marketing. They understand Schools, they understand the needs of parents, but then they also understand the needs of a School marketing team and what our key goals and objectives are. Bringing those two things together has been a really great thing for us.

How we did

How Novaflow actually worked with BCC

Understood the School before touching the budget

Took the time to understand BCC’s values, their specific enrollment gaps, and which families they needed to reach before a single ad was written.

“They have really taken the time to understand us, to understand our School, and to understand our needs.”

Built year-level targeting not blanket awareness

Campaigns were structured around the specific year levels with vacancies. Budget followed the gap, not the brand.

“We were after a very targeted approach, we wanted our budget to go exactly where we needed it.”

Reported like a partner, not a vendor

Monthly written report, monthly video walkthrough, regular email contact, and Zoom calls, not a dashboard link and silence.

“They send us a monthly report and a video report where they talk through how the campaign’s going.”

We can do this for your School too?

What they got

75 enrolment applications. A record open day. Real attribution.

In a single campaign period from February to May 2024. Bundaberg Christian College went from unclear spend to full enrolment pipeline visibility, a record open day, and 75 applications directly attributable to the campaigns.

Bundaberg Christian College: Queensland

A full enrolment pipeline - built in one campaign period

From zero clear attribution to 75 enrolment applications directly traceable back to campaigns. Leadership could finally see exactly where every application came from and what it cost to get there.

A record open day: the right families, not just any families

The open day campaign didn't just fill seats it filled them with parents who were genuinely considering the school. 67 registrations from families in the catchment, at the right stage of their decision journey.

Under $25 per enrolment application

Out of 181,600 ads shown, 9,169 families clicked through a 2.76% Google Ads CTR, above the education search benchmark. Quality targeting meant the traffic that landed was ready to act, not just browse.

Every school and College a different challenge. The same outcome.

Bundaberg Christian College

A regional School that needed to fill year levels fast; and did. 75 enrolment applications in a single campaign period.

Kimberley College

Attracting international families across borders reaching the right parents at the right moment in their decision journey.

OASIS International College

Underperforming Google Ads, turned around in five months. Double the click-through rate, triple the application starts, one unexpected new market.