About Oasis International School

Oasis International School serves families across a competitive international education market. Like many schools, they needed a marketing partner who understood the nuances of school enrollment, not generic consumer advertising.

2x click-through rate. 3x application starts. Five months, one campaign.

What they were facing

Google Ads campaigns were running but not delivering the results the school needed
No internal capacity to master Google Ads without pulling focus from core admissions work
Marketing a school requires industry specific knowledge that generic agencies do not have
Untapped international markets that had never been considered for enrollment growth

Novaflow took the time to understand our school's mission and values, and figured out how to calibrate our Google Ads to reach the families we actually wanted to reach.

How we did

How Novaflow actually worked with Oasis

Understood the School before touching the budget

Took the time to learn Oasis’s context, mission, and values before recommending any changes to the ad strategy.

“They got to know our context and our school’s mission and values.”

Calibrated targeting, not blanket spend

Google Ads were recalibrated to reach the specific families Oasis wanted to attract, replacing scattershot spend with focused targeting.

“They figured out how to best calibrate our Google Ads to target the people we were actually wanting to target.”

Reported like a partner, not a vendor

Diligent meeting preparation and monthly reports explained in plain language, with the team always quick to respond to questions.

“They’re very quick to respond, but also very diligent in how they prepare for our monthly reports.”

We can do this for your School too?

What they got

Double the click-throughs. Triple the applications. A brand new market.

Over five months of working together, Oasis International School moved from underperforming Google Ads to a campaign that doubled click-through rates, tripled application starts, and opened up an enrollment pipeline from a country that had never been on their radar.

Oasis International School: Kuala Lumpur

A campaign built around the school's real goals

Novaflow got to know Oasis's mission and values first, then rebuilt the Google Ads approach around the families the school actually wanted to reach, not just anyone who would click an ad.

A new market opened by testing, not guessing

When the team suggested turning on ads for Indonesia, a market Oasis hadn't previously targeted, the school agreed to test it. The result was five applications from Indonesia, several of which have since converted into enrollments.

Expertise that travels

Though based in Australia, the team's research and diligence meant they could confidently support Oasis in reaching families well outside their usual market.

Every school and College a different challenge. The same outcome.

Bundaberg Christian College

A regional School that needed to fill year levels fast; and did. 75 enrolment applications in a single campaign period.

Kimberley College

Attracting international families across borders reaching the right parents at the right moment in their decision journey.

OASIS International College

Underperforming Google Ads, turned around in five months. Double the click-through rate, triple the application starts, one unexpected new market.