Free download — 2026

The School Enrolment Marketing Calendar

Every key date, open day window, campaign trigger, and AI visibility moment your School needs all mapped to a 12-month plan built exclusively for School marketing teams.

What school marketing teams say

Trusted by Schools who stopped guessing

They understand our School's values and the heart of the School. That's been obvious in the ads and it's put a fresh take on how we market.

Alice ThompsonMarketing and Communications Manager Bundaberg Christian College

True experts — genuine, sharp, and great to work with. Real care and strategy behind everything they do. Anything but set and forget.

Emma VelthuisHead of Engagement, Marketing & Comms Mount Alvernia College

Clear communication, strong enrolment outcomes, and monthly reports that showed real impact. We'd highly recommend Novaflow to any School.

Susanna RossettoMarketing and Communications Officer Grace Lutheran Primary School

The campaign delivered real results. Enrolment applications were directly attributable to their work. Reporting was exceptional and easy to share with leadership.

Narrelle PaigeDirector of Marketing and Communications

Recommended by School Marketers

What's inside

Everything your School needs to plan a full year of marketing

The calendar is structured around how School enrolment decisions actually happen not how agencies like to talk about marketing.

Q1: Early awareness campaigns

Open day planning, brand visibility campaigns, and Year 7 intake targeting windows. The families making decisions for the following year are already searching.

Q2: Peak search and decision phase

The highest-intent window of the year. Families are actively comparing Schools, visiting open days, and making shortlists. Your budget works hardest here.

Q3: Census period and enrolment push

Census dates vary by state. This section maps every key date and shows when to run retargeting campaigns to families who've enquired but not yet enrolled.

Q4: Next year planning and brand positioning

Lock in your strategy and budget before the January rush. Q4 is when smart Schools secure the families who will enrol next February before competitors start advertising.

AI visibility moments throughout 2026

Families are asking ChatGPT, Gemini, and Claude which school to consider. We've mapped when these AI searches spike and what content your School needs in place to be recommended.

Editable School marketing planner

A blank version of the calendar you can customise for your School's open days, year-level priorities, and budget windows. Designed for marketing coordinators to use directly.

AI search visibility checklist for Schools

Is your School visible in ChatGPT, Gemini, Perplexity, and Claude? Find out in 10 minutes.

Who this is for

Built for School marketing teams not generic marketers

This calendar was written by people who only work with Schools. Every date, every window, every recommendation is specific to the School enrolment journey.

Marketing and communications managers

Plan your full year of campaigns, content, and open day promotion in one place.

Directors of enrolment and admissions

Align your enrolment team's activity with peak parent decision-making windows.

Principals and business managers

Understand when to invest in marketing — and what results to expect each quarter.

Schools currently using a marketing agency

Use this to hold your agency accountable to the right dates and windows.